Aston Martin has a bright idea to make future EVs more exciting to drive, but it’s not what you think

Estimated read time 3 min read



  • The first fully-electric Aston will arrive by 2030
  • Aston boss eyeing up a vibrating body structure
  • A resonating chassis could mimic the feel of a thumping V12 engine

Even the world’s most revered sports car makers can’t ignore the fact that the future of the automotive industry is increasingly likely to be all-electric, and Aston Martin’s boss is already exploring ways to ensure his brand (among the world’s coolest) remains exciting.

But rather than rely on fake engine noises, outer space soundtracks or even synthesized gear shifts, Aston Martin’s CEO Adrian Hallmark feels that building physical vibrations into future vehicles could help create better emotional connections between customers and otherwise silent machines.



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