Cheez-It is no stranger to swinging big with its product releases and campaigns. The fan-loved cracker brand has partnered with dozens of celebrities, rolled out a food truck to college game days across the country, and even opened a truck stop with a gas pump that delivered Cheez-Its instead of fuel.
Aside from adding Cheez-Its to milkshakes at its diner and hopping on the Trader Joe’s-inspired mini tote trend, the brand continues to wow us with its actual product launches. Earlier this year, it debuted two pizza-inspired cracker flavors, then, just last month, it released actual frozen pizzas made with a Cheez-It crust. And, we’ll never forget the giant Cheez-It tostada and Crunchwrap at the Taco Bell drive-thru.
After Cheez-It’s fast food collab stole hearts—and stomachs—at the drive-thru, the brand has decided to team up with another beloved chain: Wendy’s. But this time, the new launch is coming to the grocery store.
Cheez-It Launches New Wendy’s Baconator Flavor
Cheez-It is joining forces with the Frosty empire to launch new burger-flavored crackers. And not just any burger. Cheez-It x Wendy’s Baconator crackers celebrate one of the chain’s signature sandwiches and one of the most iconic fast food burgers.
Cheez-It
The Wendy’s Baconator features two quarter-pound patties piled high with six slices of crispy Applewood smoked bacon, cheese, ketchup, and mayo. And now all that fan-favorite flavor is in a crunchy, cheesy 1-inch cracker.
The fast food chain is leaning more into the grocery world right now, with its chili, burger patties, and bacon at select stores across the country, but, for the first time, Wendy’s is headed to the snack aisle. The new crackers offer the beefy, bacon flavor of the Baconator with the cheesy flavor of Cheez-It crackers for a unique snack you won’t want to miss.
It seems like bringing fast food faves to the snack aisle is a trend this year, with Goldfish launching Awesome Sauce-flavored crackers meant to taste like Chick-fil-A sauce and Slim Jim teaming up with Buffalo Wild Wings to debut Buffalo-style chicken meat sticks. Now with bacon cheeseburger-flavored Cheez-Its hitting shelves, we can have the taste of the drive-thru without leaving our house, beach chair, or desk.
The new Cheez-It x Wendy’s Baconator crackers are hitting retailer shelves nationwide this July, where they’ll be available for a limited time. If you can’t wait to try the new crackers, Cheez-It is launching an early bundle on its site. The Cheez-It x Wendy’s Baconator bundle includes a box of the new crackers, plus a Wendy’s Frosty Key Tag, which gets you a free Wendy’s Jr. Frosty every day. You can get the bundle on CheezIt.com, and receive free shipping with the code “Cheezburger,” while supplies last.
If you can’t get an early taste, the Baconator Cheez-Its will be in stores soon enough. We’ll be checking at the end of June in case they hit shelves early.
+ There are no comments
Add yours