Ex Helldivers, WoW devs’ studio CEO says AI “was supposed to vacuum my house” but “some ridiculous Silicon Valley tech bros” decided to have it make art instead

Estimated read time 3 min read


Generative AI is growing increasingly inescapable, and it’s quickly wrapping around the fabric of the game industry. For Colin Cragg, the CEO leading a team including ex Helldivers and World of Warcraft developers on the horse MMO Equinox: Homecoming at Blue Scarab Entertainment, the technology has its uses, but it’s creating more than a few headaches along the way.

Cragg tells GamesRadar+ that he was “very excited” when AI entered the scene, because it might be able to do those grunt jobs that people don’t enjoy. AI “was supposed to vacuum my house and fold my laundry,” as Cragg puts it.



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